Penalty Shots & Power Talks

Networking party, during SIGMA Brazil

As part of the SIGMA expo, our brief was to create a VIP experience that blended a sporty spirit with high-level networking — something fresh, informal, and memorable.
The result? We transformed a real football field in the heart of São Paulo into a stylish after-hours event. Guests were welcomed with a gourmet reception, invited to participate in a lighthearted penalty shootout, and surprised by the arrival of a football legend, whose appearance turned into a highlight of the evening. Every element was designed to encourage connection, from the interactive activities to the relaxed setting.